Email Banners

How to Create an Email Banner for Free

'Free' means different things in different tools. Here is what you can actually create without paying, what to check before you invest time in a design, and precisely how Bannerly's free model works.

The Bannerly TeamProduct & editorial, BannerlyUpdated 3 min readHow we research

We build Bannerly's banner editor. Every guide here is written against the product we maintain and checked in real email clients before it is published.

Quick answer

Can I make an animated email banner for free?

Yes. Bannerly's editor is free to use with no account: you can design a banner with your logo, images, text, colours, fonts and animations, preview it live and export it. The free export is advert-supported and treated as final. Pro exists for saving projects so you can re-open and re-edit them later.

Key facts

Cost
Designing, previewing and exporting a banner in Bannerly is free.
Account
No account is required to create and export a banner.
What Pro adds
Saving editable projects so you can reopen and change them later.
Export
Animated GIF, rendered in the browser from the live preview.
Canvas sizes
600 × 150, 600 × 100 and 600 × 200 px.
Free banner example · 600 × 150
Built in the free editor — logo, headline, supporting line, animated CTA.

What Bannerly's free plan includes

  • The full editor — no locked panels or trial timer.
  • Your own logo and images, plus background colours, gradients and video backgrounds.
  • Text, supporting copy and a CTA button, positioned freely on the canvas.
  • Fonts, colours and per-element animations and text effects.
  • Live animation preview while you design.
  • Export, unlocked by watching a short advert.

What free does not include

Free exports are final: the project is not saved for later editing. If you want to come back next month, tweak the dates and export again, that is what Pro is for — saved projects you can re-open and re-edit while subscribed.

Full editor
Free
Yes
Pro
Yes
Logo, images, backgrounds, fonts
Free
Yes
Pro
Yes
Animations and text effects
Free
Yes
Pro
Yes
Live preview
Free
Yes
Pro
Yes
Export
Free
Advert-supported, treated as final
Pro
No export adverts
Save and re-edit projects
Free
No
Pro
Yes, while subscribed
Account required
Free
No
Pro
Yes
We would rather you know this before you spend twenty minutes on a design.

What to look for in any free banner tool

Free tools differ mostly in what they hold back until you pay. These are the things worth checking early, whichever tool you use.

Is the export watermarked?

A watermark makes the output unusable in a professional signature. Check by exporting a throwaway design before investing time in the real one.

Can you export an animated GIF, not just a static image?

Plenty of free editors will animate in the preview and then only export a still.

Can you set the exact canvas size?

If you are locked to a template ratio, you cannot match your signature width.

Can you upload your own logo and images?

Some tools reserve uploads for paid accounts, which rules out branded work.

What happens to your design afterwards?

Know whether it is saved, and for how long, before you rely on being able to reopen it.

Making a free banner that does not look free

  1. 1
    Use two colours and one accent

    Most amateur banners are busy rather than badly made. Pull the colours from your logo and stop there.

  2. 2
    Pick one font and two sizes

    A bold headline and a lighter supporting line is all the hierarchy a 600 × 150 canvas can carry.

  3. 3
    Give the CTA real contrast

    A solid pill in your accent colour reads as a button. Outlined text does not.

  4. 4
    Leave the edges alone

    Margin is what makes a small banner feel considered.

  5. 5
    Animate one thing

    The headline or the button. Not both, not the logo as well.

Two free-plan designs — restraint is doing most of the work.

Where to go next

If you know what you want to make, the sizing guide will save you a redesign and the installation guide will get it into your signature. If you are still deciding whether to animate, the comparison guide covers it fairly.

Key terms

Email banner maker
An email banner maker is a tool for designing the wide promotional image used in an email or email signature and exporting it as an image file.
Free export
A free export is a finished, watermark-free banner file you can download without paying or creating an account.

Common questions

No. The Bannerly editor is open without an account. An account is only needed for Pro, which saves projects for re-editing.

Make one now, free

No account, no card. Open the editor and see how far the free plan gets you.

  • Free to create
  • No account required
  • Live preview